GeoJam
GeoJam is music mobile app that is specifically centered around the user’s local artists, venues, and communities. This community-focused app is designed to help users outreach to and support local acts.
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Role:
Product Designer
Timeline:
3 Weeks
Tools:
Figma, Miro, Trello
Project:
Group Project
Problem:
Large music platforms have millions of bands and artists, with most of the attention going to famous artists which makes it difficult for new and upcoming artists to be seen or heard through the app algorithm.
Solution:
Design the GeoJam app, which allows listeners to easily find and support smaller bands and musicians in their local communities - this in turn helps listeners discover music, helps smaller artists, and strengthen communities.
Design Process
Empathize
Competitor SWOT
User Research
Define
User Persona
User Journey
Ideate
I Like, I Wish, What If
Prioritization Matrix
Prototype
Userflow
Testing/Iteration
Deliver
High-Fidelity
Project Reflection
Empathize
Competitor SWOT
To better understand our market and discover opportunities, an analysis was conducted on both direct and indirect competitors:
bandsintown, Facebook, Spotify, Ticketmaster.
We ultimately found that none of the competitors prioritized the user's local music scene - beyond available concerts in the area.
User Research
Hypothesis
Individuals encounter obstacles when discovering and supporting their local music scene.
Goals
To understand how individuals discover and support their local music artists and related shows/events.
Method
4 Participants were interviewed with a structured script
Notes were taken and analyzed
Interview Findings
Participants discover music from different media sources and friends
People like to attend events with friends
People tend to listen to the artist before their concert
Participants wanted more notifications and updates on artists/events
Define
User Persona
Struggles to find local artists’ music and shows
Believes other apps don’t prioritize discovery
Wants more updates on his favorite artists
User Journey
We started to ideate opportunities for our design and how they meld with a user’s life
We prioritized:
Location of users
Discovery of artists and shows
Updates and notifications
Ideation
I Like
Basic app features were ideated:
such as Discographies and
Genres
I Wish
Distinct features for GeoJam:
New Release page and Daily
Recommendations
What If
Lofty ideas to perhaps
implement later: Shared playlists
with friends and Meet-and-Greets
Prioritization Matrix
Narrowed ideation to 3 key features:
Event and Artist Profiles
Explore and Search
Updates and Notification
Then prioritized specific ideas
Prototyping
Userflow
We wanted our userflow to have a narrative:
User searches app
Selects an event by genre
Discovers an artist in the process
Follows for updates
Low-Fidelity
Search Page
Location
Maps
Radius Search
Location categories
Section of Artist Page
Artist support
Music
Shows
Merch
Event Page
Community
Follow
Save
Share
Usability Testing
Tasks
Task 1: Search for an Indie concert event
Task 2: Select a Phoebe Bridgers concert and purchase tickets
Task 3: Follow the music artist and look at your Updates
Results
Task 1: 100% Success
Task 2: 100% Success
Task 3: 75% Success
Reason: Design not optimized for different screen sizes
Insights
Refine our design for better spacing, legibility, and accessibility
Refine the aesthetics to be more pleasing - perhaps cater to iOS Design
Deliver
High-Fidelity
Cater to iOS Design
Fonts, Icons, etc.
Refine design
Clean up visuals and spacing
Accessible design
Colors checked with WebAIM
Further Design Plans
Further build out the Share and Community aspects of the app to reinforce outreach and support to local acts
Flesh out the Map feature to create a more well-rounded Discovery experience for users
Refine the aesthetics to optimize usability and desirability
Reflection
Organization and time management are the key to elevating the quality of output
Scope Creep is a menace and honing in on a few ideas is better than overloading with many undeveloped ideas
Research and iteration are the lifeblood of a quality user experience
Teamwork makes the dream work
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